Thursday, October 1, 2009

Top 10 Reasons to Create Micro Websites for your Business

Hello all,

Business exposure is so crucial nowadays, especially in todays economy. I see so many businesses cram soo much information on their websites with the intention of exposing all of their products and services to their customers. With their online marketing and advertising budgets lower than before, it has become crucial for businesses to sell as much as possible to each web visitor all the time.

They also have the intention of becoming optimized and listed for all their web services on Google and other search engines. But, since their website is so full of different information and services, it is hard for them to become specialized in a specific service or product... hence, they have a low page rank and do not appear on the 1st page of their product keyword searches! This is huge dilemma and alot of businesses do not know what to do. They cannot afford to remove information, they have no time to redesign their site... and their budget is small. What can they do?

Creating micro websites is the answer! A micro website is a mini website that is specific to a product or service. You have 10 products? The key here is creating 10 mini websites (3-4 pages) that are keyword dense and specific to theis product/service, with a powerful keyword based URL. The goal? Get optimized and listed faster for this product/service keyword, thus having another "branch" in your online marketing tree of offerings.

Here are the top 10 reasons this will work:
  1. You can keep it specific to a keyword phrase only! You do not have to worry about Google or another search engine not knowing about what your site is about. The content and keywords will be very specific and direct.
  2. You can buy a keyword based URL for your product or service. As you all may know, your URL is the most powerful SEO tool in search engine optimization. Adding your keyword to your domain name can work wonders.
  3. You can show your company specialization for this particular product or service. As you know, many web visitors do not take the time to really familiarize themselves with your different offerings. A micro website gives you the chance to show off your expertise and uniqueness of your company as it relates to the product or service.
  4. A micro website will get you ranked faster. Creating a micro website that is specific to a keyword phrase gives you up to a 40% faster optimization rate, thus getting you ranked higher much faster than your main website would.
  5. Saves you money in online advertising. As you know, SEO takes alot of time. A micro website can save you tons of money in the long run since it can get listed faster than your main website.
  6. Gives your company more exposure. Imagine having your micro websites appear for all of your products or services, along with your main website? This is called web dominance. Why not give it a try?
  7. Are affordable. Micro websites cost considerably less than adding the amount of pages to your website, both in design and advertising costs. Why not save money and get more exposure on the internet with another website?
  8. Great regional strategy. Does your business have multiple locations? Are your services offered in different areas? Micro websites can also help you target geo specific customers with the same keyword strategy!
  9. Create backlinks to your website to boost it's page rank. Micro websites can also boost your main website traffic and ranking too. Linking your micro websites to your main website will give your main site considerable web traffic, thus boosting its page rank and backlinks considerably.
  10. It works. Thousands of internet savvy businesses have been implementing micro websites to their online busness model. Try typing in a city based keyword, check Google local listings, and see how many websites are the same company. This gives companies who implement it more exposure, better SEO results, and a competitive advantage... all the while saving them tons of money. Try it!

If you would like my company, www.RGPacific.com, to work with you to implement this strategy, please give me a call at 323-314-2127. We are located in Los Angeles and offer the best and most affordable web design, development, and internet marketing services.

Please do not hesitate to post some questions!

32 comments:

Lindsay Dickson said...

Hi Ray,

Your article is outstanding and full of great tips. Thanks.

Lindsay Dickson

website design said...

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Internet Marketing said...

This means, when you optimize your site, you have to make use of keywords in a way that remains relevant to the search behavior of your targeted audience. As the searchers locate your website via search engine and find out what they are looking for, they will become part of your targeted audience. For this it is very important to consider your targeted audience when you are optimizing your site with relevant keywords.
This requires you to first understand the demographic composition of your targeted audience. Visiting the social networking sites and your competitors’ site can give you valuable information about various aspects of your targeted audience. Right from designing website to write optimized articles and ad copies, these information will come to your help in every steps of your SEO process. So you should invest considerable amount of time in researching your targeted audience

internetmarketing said...

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Danny said...

Hi,
I found your post is very informative. The article is professionally written and I feel like the author knows the subject very well.Keep it that way.I have just launched my site and have been wondering what all this SEO business is all about. Yeah, I know, SEO has been around for quite a while now but I am somewhat of a newbie. All I'm wondering is does SEO really work? I mean, if I were to contract a top seo company to do my SEO for me, is it guaranteed that traffic to my site will automatically increase?

Someone told me about bergstrom-seo.com who happen to be one such top seo company (according to that person) and how they develop seo campaigns that work. Has anyone heard of them or even worked with them? I would like to get a bit more info on this seo business and this bergstrom-seo.com company before throwing my money to the fishes. Thanks

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Shasing

Austin marketing said...

At this time, micro websites for businesses should be a reality since the business world is becoming much more competitive.These micro sites also allow access while using mobile gadgets and tablets which are much smaller. I like these reasons for they are valid.

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WordPress Designers said...

Having micro website for your business is one way to promote your business even better as it will help you get leverage on your competition by being visible online...

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Micro websites are very popular now a days. As they are created to focus on only one concept. It is created with proper keyword density.Such website are very much helpful for online marketing campaign.

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