Wednesday, July 14, 2010

Orange County Web Design

Today, RG Pacific is going to provide some basic web design tips to help you out. We have recently used these simple web design tips to improve one of our client’s sites, located in Orange County. Just through utilizing these easy steps, the web design on your site will improve drastically.

1) Your site needs to offer something valuable.
a. For example, our client in Orange County is offering fashion and styling services. The web design of the site is useful and interesting to visitors.

2) Allow users to navigate easily.
a. Believe it or not, being able to navigate easily determines how long a visitor stays to explore the site.
b. If you go on the site for the Orange County client, the easy navigation of their web design forces you to stay on the page longer without you even noticing.

3) Have a clean layout design.
a. The cleaner your site, the neater it looks. Try using Dreamweaver templates to help your web design. Sometimes big, flashy colors and pop-ups can be a distraction.

4) Program with pure CSS.
a. More and more web designers are using pure CSS websites. Learning minor details such as text links rollover, CSS style bulleting, and making links without underlining will improve your website.
b. The client in Orange County’s web design used to be more table-based but now he switched to pure CSS and it has definitely made a difference.

5) Minimize Clicking, page length, and load time.
a. Let there be as minimal clicks between your visitor and the information you are providing as possible. With technology nowadays, people do not like waiting for pages to load. Make sure the load time on your page is low. And even though you want to provide a lot of information on each page, try and limit each page to two screenfuls.
b. My client in Orange County has the fastest load time compared to his competitors. By removing unwanted tags and unused scripts and using Server Side Include (SSI) files allow your site to load faster.

6) Make sure your contact information or at least a link to it is on every page.
a. This is one of the most important tips of web design because you want your visitors to be able to have access to your contact information anytime, which then will turn in more revenue.

7) Ensure your web design is scalable and your browser is compatible.
a. With the latest technology, computer configurations vary and the web design of your site may not be compatible. 95% of the world’s browsers include Internet Explorer 5+, Mozilla, Safari, and Google Chrome so making sure your web design is compatible is crucial.

8) Last but not least, make sure your website works and keeps on working.
a. Although it may sound obvious, checking your site is probably the most important tip of web design. Making sure everything is in place is key.
b. My client in Orange County has included a “Last Modified” link on the bottom of one of his pages in order to ensure his web design is up to date and working.

Although these tips may be redundant, they will definitely improve your site’s web design. With an improved web design, more people will be attracted; therefore, bringing in more traffic and more importantly, revenue. You can ask my client in Orange County. With the help of RG Pacific, their business has moved forward.

Wednesday, April 28, 2010

How iPhone applications can help your business

Who doesn't have or know about an iPhone nowadays? It seems Apple has its own Internet niche and platform, especially with the popularity and dominance of the Apple iPhone and iPod Touch (not to mention the iPad that was released this month). The web experience on an iPhone is quite different than any other mobile device with web browsing capabilities. It seems that iPhone-based mobile websites have a different feel compared to other wireless websites- They look, feel, and are experienced differently.

Because of this superiority in how a mobile website can be experienced using an iPhone or iPod, Apple iPhone application development is extremely popular to corporations and businesses alike. the Apple iTunes store has become dominant as compared to other Internet giants, namely Google, Blackberry, and Microsoft. People are more likely to spend money on an iPhone app than to use a free wireless application offered by other service providers. This exudes Apple's dominance, and therefore businesses need to understand this and develop an iPhone application for their products or websites aside from any other mobile initiatives. It seems have a "Apple" plan of action is an area now that is completely independent from all other online initiatives. This is powerful stuff.

As a business owner myself, and an iPhone app developer too, reliance on Apple's web audience is both important and essential to success and long term planning. Everyone expects Apple App development to continue to grow, so a business that relies on e-commerce of Internet exposure as an arm to their growth needs to implement an iPhone app initiative to remain ahead and competitive in their market. But, what kind of iPhone app should you develop? This intriguing question can result in either spending a few thousand dollars, to upwards of $50K+ in development.

Realizing what you want your iPhone website to do is important. Its it what you want the app to do that matters. There are two main distinctions in development:

1) Do you want it to be an extension of your web content.


2) Do you want your iPhone app to accomplish a task or function with your customers? For example, sell, execute a task, or store data.

Such a distinction is important both financially and strategically. Some retailers do not have the capability to sell on mobile devices, so, rather then develop an iPhone app with that capability, it will not be feasible in the foreseeable future. Therefore, developing an iPhone app that triggers web traffic and promotes products is just as valuable and important. But, for those companies that do have the ability to afford mobile sales and iPhone database development and execution, being realistic in expectations and studying competitors is also crucial.

Remember, iPhone app development is exciting but it has its limitations. Many developers are frustrated that Apple only gives limited code access and manipulation, therefore limitations exist. Also, once you develop your app, getting it on the App store requires much work and PR initiatives, as well as rules and guidelines.

For more information on app development and marketing, my company would be glad to be of service. You can write me at with your specific questions or call me directly to discuss your project ideas. Apple is now important to business strategy on the web, how will you apply it to yours?

Take care and until next time!