Hey Guys,
As web marketers, the buzz the last few weeks has been about Bing.com, Microsoft's new search engine that is supposed to be the "Google killer".. faster, interactive, and will not only allow you to search, but help you make "decisions". The magic behind Bing.com is that MSN knows that when a user enters a search quiery, they usually do not find what they want. Bing.com brings all related search options to you at once, which is supposed to save you time and help you find what you are exactly looking for (for example, you search for Cherrios info.. and it gives you both company info, where to buy, company stock info, and so on).
A cool example is when you are trying to find, for example, Laker tickets. Not only does Bing.com bring you natural search results, but also gives you actions that can be taken from the search. You want tickets? It gives you the link. You need merchandise? it gives you a link. You need News or Videos? Links are there. Basically, it organizes the world surrounding your keyword search for you. Bing.com saves you time and makes it a more complete search, rather than Google's direct and simple search. Quite impressive and, in today's age of impatience with users, a great advantage over competitors.
Now, will it totally turn me away from Google? Not so fast! MSN has built a solid engine that is taking in the more regular use of Social Media. I was quite impressed with it and feel they have a good product on their hands. But, what MSN lacks is brand reliability, and people will remain loyal to Google for quite sometime. Google controls so much of the internet, and internet tools like Youtube, Flickr, etc., so it will take a long time for MSN to build that kind of brand loyalty. But, I am quite sure Google is plowing forward and will try its best to not only mirror the new Bing.com interface, but try to improve it.
At long last, Google has some real competition, which should make the world of search engines much better, faster, and more reliable for all of us!
Monday, June 8, 2009
Friday, May 1, 2009
How to submit your viral marketing message to your social networks
Intro:
Your social networks are linked to an audience that is open to hearing your message. Your social accounts belong to groups, forums, and message boards that are ready and able to send your message instantly to all recipients, anytime.
Viral Marketing through Social Media is a lot more effective than email marketing. Emails are not guaranteed to be opened, or read. More importantly, the email is not guaranteed to be sent to inbox’s more than 50% of the time. With Social Media, you are assured that your message will reach your audience, so it is your goal to make and structure your message to be as effective as possible.
Tips:
1. Keep your message less than 200 characters (about 4 sentences)
2. Do not use the words “free”, “sale”, “limited time”, or “buy”
3. The best way to get your audience to respond is to offer a tip, advice, blog article, or information. A direct pitch or call to buy will more than likely get someone to turn away, as many companies do this and thus, the viewer will categorize you with the spammers who sell every day.
How to create and send a viral campaign:
Create a marketing message to your audience
a. The most critical component of your viral campaign is your outgoing message. What do you want to say? Who is your customer? What information are you using to bring them back to your “landing page” (page you are going to link them back to on your website).
Log into your relevant account groups
a. All of your accounts in your social media network have an audience based on groups. For example, LinkedIn will have various groups you are a member of that are from different background and interests. Targeting groups individually, or in smaller groups, will get you a better response than simply sending out the same message to all.
Ask for feedback on your message if possible
a. Are you sending out a link to your latest blog? Offer feedback from the client. A good example is: “How to lose 10 pounds in 10 days. New blog article I wrote, please read it and let me know what you all think!”
As you can see, the message is centered on the new blog article. Thus, the article is your selling point. As viewers link back to your article link and read it, your blog article thus becomes your selling point and will attract potential customers. Thus, again, your message and landing page are key.
Setup your landing page and make it work for your viewers so it can sell for you.
a. As you can see in previous steps, the main function of your message is to bring viewers over to your website. Your landing page, the page they will first see and link to, is thus your selling tool once the marketing message does it job. Be sure it is a page that coincides with your marketing message. For example, do not talk about a new article and then link the viewer to your shopping cart. Pick an appropriate time to launch your campaign.
a. Picking and choosing when to launch your viral campaigns is very important, yet hard to first predict. The best times to do so are usually in the mornings and evenings, when online user activity is at its peak (8a-10a, 5p-8p).
Do not send out too many messages to your audience
a. If your campaign is either successful or unsuccessful, you will be eager to send out a new campaign. Be very cautious in doing so. You do not want to tune out viewers, or get flagged by the social network community as a spammer. One message a week is ideal. Use your Blog
a. Your Blog is your best tool in order to both build an audience and gain more traffic to your website. Blog Articles are very powerful in that it can captivate a viewer into buying or subscribing to your product or service.
Benefits of your Social Networks
Your social networks are linked to an audience that is open to hearing your message. Your social accounts belong to groups, forums, and message boards that are ready and able to send your message instantly to all recipients, anytime.
Viral Marketing through Social Media is a lot more effective than email marketing. Emails are not guaranteed to be opened, or read. More importantly, the email is not guaranteed to be sent to inbox’s more than 50% of the time. With Social Media, you are assured that your message will reach your audience, so it is your goal to make and structure your message to be as effective as possible.
Tips:
1. Keep your message less than 200 characters (about 4 sentences)
2. Do not use the words “free”, “sale”, “limited time”, or “buy”
3. The best way to get your audience to respond is to offer a tip, advice, blog article, or information. A direct pitch or call to buy will more than likely get someone to turn away, as many companies do this and thus, the viewer will categorize you with the spammers who sell every day.
How to create and send a viral campaign:
a. The most critical component of your viral campaign is your outgoing message. What do you want to say? Who is your customer? What information are you using to bring them back to your “landing page” (page you are going to link them back to on your website).
a. All of your accounts in your social media network have an audience based on groups. For example, LinkedIn will have various groups you are a member of that are from different background and interests. Targeting groups individually, or in smaller groups, will get you a better response than simply sending out the same message to all.
a. Are you sending out a link to your latest blog? Offer feedback from the client. A good example is: “How to lose 10 pounds in 10 days. New blog article I wrote, please read it and let me know what you all think!”
As you can see, the message is centered on the new blog article. Thus, the article is your selling point. As viewers link back to your article link and read it, your blog article thus becomes your selling point and will attract potential customers. Thus, again, your message and landing page are key.
a. As you can see in previous steps, the main function of your message is to bring viewers over to your website. Your landing page, the page they will first see and link to, is thus your selling tool once the marketing message does it job. Be sure it is a page that coincides with your marketing message. For example, do not talk about a new article and then link the viewer to your shopping cart.
It must correlate and include the reason the viewer came to your website in the first place. The article, review, or page that you use is thus the cornerstone of your viral campaign. You have already achieved the call to action, coming to your page, now you must close the viewer into an action. Usually a good tool to include in the landing page is a registration form, comment box, sign-up sheet, or contact number.
a. Picking and choosing when to launch your viral campaigns is very important, yet hard to first predict. The best times to do so are usually in the mornings and evenings, when online user activity is at its peak (8a-10a, 5p-8p).
a. If your campaign is either successful or unsuccessful, you will be eager to send out a new campaign. Be very cautious in doing so. You do not want to tune out viewers, or get flagged by the social network community as a spammer. One message a week is ideal.
a. Your Blog is your best tool in order to both build an audience and gain more traffic to your website. Blog Articles are very powerful in that it can captivate a viewer into buying or subscribing to your product or service.
Benefits of your Social Networks
Targeted Customers:
We are reaching out to people that we know already have interest in our product. Instead of casting a wide net we are being specific, giving us a better return on our time.
High Friend Conversion Rate:
You will get at least 30% of people you reach to our profile/bog and can lead to adding you as “friends”. The benefit of this is long haul marketing, as you can put out bulletins, send messages, and directly market to them with announcements or new products.
Creates brand awareness:
For the people who aren’t familiar with the company they can be introduced to you through these social networking sites.
Continued Promotional Value:
The good thing about marketing on social networks is that it isn’t a one time push. It is a sustainable way to continually market to these customers.
Monday, April 20, 2009
The Truth about the "Keyword" Meta Tag
Hello everyone,
As an Online Marketing Consultant, I constantly get asked questions about SEO and the importance of meta tags. More specifically, the Keyword tag, seemingly the most important meta tag to many people, whom feel it is the key to SEO success. "Why isn't my website achieving a high ranking?" they ask me. "Well", I tell them, "Where you do you want to rank?" And the answer is almost always... Google!
To all you keyword tag fanatics... some sad news... Google does not use the keyword tag, and actually no meta tag for that matter, anymore. Other search engines though, like Yahoo and MSN, still take it into account. But, due to "keyword spamming" in the early days of Search Index Alogorithms, it has less relevance now than it ever has. The "description" tag and "title" tag actually have more merit than any other tag.
Ultimately, content is king with Google. A keyword is more relevant if it is dominant on your web page content and info. Keyword Density on each page is ultimately what is going to get you good ranking attention on your website. That being said, I do not reccommend getting rid of the keyword tags at all. Remember that when your website gets indexed by the search engine bots, they scroll down all the code and words on each webpage. Since they begin at the top of the page, all the way down to the bottom, Your title tag and other tags serve as an intro paragraph to the theme of your web page. Being uniform, concise, and offering relevant keyword density and content is the best method to get your site indexed well for the set of keywords you like.
But remember, keep your keywords very limited per page. I usually tell clients to keep it down to 2-3 keywords or phases per page. You want to be clear on the theme each page has, and trying to add and do too much can hinder the importance and relevance of content. Keep it simple but informative, and you should be good.
Now, go out and do it!!
As an Online Marketing Consultant, I constantly get asked questions about SEO and the importance of meta tags. More specifically, the Keyword tag, seemingly the most important meta tag to many people, whom feel it is the key to SEO success. "Why isn't my website achieving a high ranking?" they ask me. "Well", I tell them, "Where you do you want to rank?" And the answer is almost always... Google!
To all you keyword tag fanatics... some sad news... Google does not use the keyword tag, and actually no meta tag for that matter, anymore. Other search engines though, like Yahoo and MSN, still take it into account. But, due to "keyword spamming" in the early days of Search Index Alogorithms, it has less relevance now than it ever has. The "description" tag and "title" tag actually have more merit than any other tag.
Ultimately, content is king with Google. A keyword is more relevant if it is dominant on your web page content and info. Keyword Density on each page is ultimately what is going to get you good ranking attention on your website. That being said, I do not reccommend getting rid of the keyword tags at all. Remember that when your website gets indexed by the search engine bots, they scroll down all the code and words on each webpage. Since they begin at the top of the page, all the way down to the bottom, Your title tag and other tags serve as an intro paragraph to the theme of your web page. Being uniform, concise, and offering relevant keyword density and content is the best method to get your site indexed well for the set of keywords you like.
But remember, keep your keywords very limited per page. I usually tell clients to keep it down to 2-3 keywords or phases per page. You want to be clear on the theme each page has, and trying to add and do too much can hinder the importance and relevance of content. Keep it simple but informative, and you should be good.
Now, go out and do it!!
Thursday, April 9, 2009
How to Improve your Page Rank on Google
Hey Gang,
I assume your thinking about improving your page rank.. who isn't right? Why search the web for articles or buy expensive software when you can easily do it yourself!
Just use Google's Webmaster Tool's- a free tool that can work wonders for your SEO and Page Rank goals. Because, ultimately, who knows more about how to improve your PR than Google?
A little about it
Page Rank or PR - It's The Holy Grail of webmasters.
I've searched the web and have read many articles describing what the method of Page Rank is and how to use some sort of gadget to improve it instantly. Some of them give clues how to increase this value. It is interesting to me that, for many people, this indicator seems to be a little artificial. Everyone aims for PR10, which means maximum page rank exposure, but few know the real reason. If a website has good content, it will eventually be displayed on top of the searches for interesting keywords even if it has poor page rank!
Useful clues
All articles, blogs and Google tips leads me to the conclusion that the content of your website is the most important factor. Don't try to cheat web crawlers or don’t rely only on exchange links with other websites. If the site is interesting, and content is relevenat, its PR will improve sooner or later. Yes, I know that everybody prefers sooner, but you should do it right from the start.
Some recommendations:
Attain as much external links on the website as you can, on a consistant basis. If people find something interesting on our website, they will link to it.
Create many subpages. Websites with useful content will grow either by content from author, company or community.
Existence in catalogs. Add your website to internet catalogs either related to business or technology. For technology, a good example is to at least attain an absolute minimum with, for example, www.dmoz.org and dir.yahoo.com. Even Google admits that it uses them.
Google Webmaster Tools
Just login to your Google account (or create one if you don't have one). In the section "My Services", follow the link Webmaster Tools. Insert url of your website and press OK.
Verification
Once you create the account, the first step is to verify that you are the owner of the website. There are two approaches. The first is adding a Meta Tag on your home page or, 2, uploading a file with a given random id inside the page root directory. It’s quick and easy - just follow the information’s on the screen!
Diagnostics
After the verification process, we can start exploring information that Google has gathered about your website. This tab allows you to check if, for example, your robots.txt file is correct, and how often the site is crawled.
Statistics
This tab shows search statistics that are related to your website. I allows you to see which pages were crawled by googlebot, what their page rank is, and which of them have the biggest value. Page analysis shows the keywords that Google has indexed. It also shows words used in external sites to link to the site.
Links
This tab is, I think, the most interesting of all. It provides a listing of all urls used in external websites , and much more related to links- even internal links too. Each link is described by number of pages that use it. You can also view details and find the paths to links that are not valid or can't be crawled by Google.
Now you know the page rank principles! After reading this blog post, hopefully you have a better understanding of PR. Since Google is constantly becoming more popular and important for businesses looking to expand their visibility online, knowing these kinds of methods, and understanding them, are king.
I assume your thinking about improving your page rank.. who isn't right? Why search the web for articles or buy expensive software when you can easily do it yourself!
Just use Google's Webmaster Tool's- a free tool that can work wonders for your SEO and Page Rank goals. Because, ultimately, who knows more about how to improve your PR than Google?
A little about it
Page Rank or PR - It's The Holy Grail of webmasters.
I've searched the web and have read many articles describing what the method of Page Rank is and how to use some sort of gadget to improve it instantly. Some of them give clues how to increase this value. It is interesting to me that, for many people, this indicator seems to be a little artificial. Everyone aims for PR10, which means maximum page rank exposure, but few know the real reason. If a website has good content, it will eventually be displayed on top of the searches for interesting keywords even if it has poor page rank!
Useful clues
All articles, blogs and Google tips leads me to the conclusion that the content of your website is the most important factor. Don't try to cheat web crawlers or don’t rely only on exchange links with other websites. If the site is interesting, and content is relevenat, its PR will improve sooner or later. Yes, I know that everybody prefers sooner, but you should do it right from the start.
Some recommendations:
Attain as much external links on the website as you can, on a consistant basis. If people find something interesting on our website, they will link to it.
Create many subpages. Websites with useful content will grow either by content from author, company or community.
Existence in catalogs. Add your website to internet catalogs either related to business or technology. For technology, a good example is to at least attain an absolute minimum with, for example, www.dmoz.org and dir.yahoo.com. Even Google admits that it uses them.
Google Webmaster Tools
Just login to your Google account (or create one if you don't have one). In the section "My Services", follow the link Webmaster Tools. Insert url of your website and press OK.
Verification
Once you create the account, the first step is to verify that you are the owner of the website. There are two approaches. The first is adding a Meta Tag on your home page or, 2, uploading a file with a given random id inside the page root directory. It’s quick and easy - just follow the information’s on the screen!
Diagnostics
After the verification process, we can start exploring information that Google has gathered about your website. This tab allows you to check if, for example, your robots.txt file is correct, and how often the site is crawled.
Statistics
This tab shows search statistics that are related to your website. I allows you to see which pages were crawled by googlebot, what their page rank is, and which of them have the biggest value. Page analysis shows the keywords that Google has indexed. It also shows words used in external sites to link to the site.
Links
This tab is, I think, the most interesting of all. It provides a listing of all urls used in external websites , and much more related to links- even internal links too. Each link is described by number of pages that use it. You can also view details and find the paths to links that are not valid or can't be crawled by Google.
Now you know the page rank principles! After reading this blog post, hopefully you have a better understanding of PR. Since Google is constantly becoming more popular and important for businesses looking to expand their visibility online, knowing these kinds of methods, and understanding them, are king.
Tuesday, February 17, 2009
SEO and Social Media
As the world becomes more and more familiar with SEO, Social Media is now becoming the new story in attracting business to a product or service. Now, what is the key difference between the two? It turns out they are both very similar and can serve as a very successful tandem to your online success.
Social Media Marketing focuses on social networks and communities to get the word out. Popular websites like Facebook.com, Myspace.com, Linkedin.com, and others are the most discussed in the social media world and are what most businesses turn to due to the large audience each website commands. Having a web presence in these websites allows a seller to reach out to the social network audience by building their own friends list, submitting blog posts, and making announcements about their product/service.
Naturally, a smart business will find their right niche for their product depending on the demographic and audience they are targeting. For this purpose, many sellers create blogs and spread their RSS feeds to relevant networks that have become popular social mediums themselves, like twitter.com and digg.com. The goal is to reach these set audiences where their makeup and location is known, therefore making it easier for a seller to reach them.
SEO Marketing works by focusing on implementing a keyword scheme in a website in order for it to be found on the world's most popular search engines. Thus, the same methods can be applied to any blog or page built within any of these networks. The key, again, is to find an audience and determine how they can find you. Using keywords, categories, and meta tags, you can position yourself to shine in any of these forums.
YouTube.com is, I think, the ultimate example of Social Media. Video is now the new medium for many websites looking for an edge, and the ability to add title tags, meta tags, and a description to a video allows for the ultimate optimization option. Youtube also offers the ability to post videos on websites and other social networks by simply copying and implementing code they provide for you. This tool, along with the millions who can potentially view your video on any given day, make for a very successful combination of social media, SEO, and viral marketing at its best.
For more information, feel free to leave me a message or visit my website http://www.rgpacific.com/
Social Media Marketing focuses on social networks and communities to get the word out. Popular websites like Facebook.com, Myspace.com, Linkedin.com, and others are the most discussed in the social media world and are what most businesses turn to due to the large audience each website commands. Having a web presence in these websites allows a seller to reach out to the social network audience by building their own friends list, submitting blog posts, and making announcements about their product/service.
Naturally, a smart business will find their right niche for their product depending on the demographic and audience they are targeting. For this purpose, many sellers create blogs and spread their RSS feeds to relevant networks that have become popular social mediums themselves, like twitter.com and digg.com. The goal is to reach these set audiences where their makeup and location is known, therefore making it easier for a seller to reach them.
SEO Marketing works by focusing on implementing a keyword scheme in a website in order for it to be found on the world's most popular search engines. Thus, the same methods can be applied to any blog or page built within any of these networks. The key, again, is to find an audience and determine how they can find you. Using keywords, categories, and meta tags, you can position yourself to shine in any of these forums.
YouTube.com is, I think, the ultimate example of Social Media. Video is now the new medium for many websites looking for an edge, and the ability to add title tags, meta tags, and a description to a video allows for the ultimate optimization option. Youtube also offers the ability to post videos on websites and other social networks by simply copying and implementing code they provide for you. This tool, along with the millions who can potentially view your video on any given day, make for a very successful combination of social media, SEO, and viral marketing at its best.
For more information, feel free to leave me a message or visit my website http://www.rgpacific.com/
Sunday, January 4, 2009
Online Press Releases and SEO
SEO is a hot tool that many companies are trying to take advantage of, and ofcourse, the competition is fierce. In that, Google is the goldmine that many companies want to maximize exposure on. Google attracts over 75% of web searches worldwide.
How can you take advantage of this powerful search engine? Well, aside from basic SEO setup and techniques on your website, popularity is king. Google wants to know how popular your website is and measures this on its online visibility. That is, how many websites link in to your site, and how many websites mention your site URL. The latter is achieved by many smart online marketers using online press releases.
Online press releases allow you the power to link an article back to your website by entering your URL throughout the press release. It is wise to include the full URL instead of just your name.com (ex. http://www.rgpacific.com). When you send out your press release, your goal is to have as many sites, directories, and blogs pick up your press release and publish it. Alas, you will have several dozen, even hundreds, of links to your site that can tell Google your website is creating a buzz!
The best online PR service is PRWeb.com, since it gives you the most exposure depending on the price you are willing to spend. It can get quite pricey, but even the minmum package gets you on blogs and permanently online. Your article will be published on yahoo and aol, but only for a limited time, so do not assume Yahoo News will have an article on your site forever! Some people think that it does and even post a review link on their site, and after a few weeks the link is dead. Don't feel that embarassment! The worst thing you can do is tout your website with dead links!
If your budget is small or you want to feel out how Online PR works, there are several PR sites that post your press release for free. Some are freePR.com, pr.com, Prlog.org, and others. Doing a quick Google search can lead you to them if you want to use others. Be careful though, and be smart in what you publish. Alot of PR wires review each press release, and a few are charging for the use of URL's since the practice is becoming quite popular. Also, your press release must contain some kind of content and purpose. Use it to review a new feature, service, or product of your company. Remember, the goal is for someone to post the press release permanently, and to do so they need a reason to. Just making press releases for the heck of it eventually becomes repetitive and can lead to minimal impact on your website SEO plan.
For more info about online press releases, feel free to post questions here and I can get back to you when I can. Visit my website www.rgpacific.com if you need more advanced services. Remember, your article copy, or content, is vital for online success. Always have a plan!!
How can you take advantage of this powerful search engine? Well, aside from basic SEO setup and techniques on your website, popularity is king. Google wants to know how popular your website is and measures this on its online visibility. That is, how many websites link in to your site, and how many websites mention your site URL. The latter is achieved by many smart online marketers using online press releases.
Online press releases allow you the power to link an article back to your website by entering your URL throughout the press release. It is wise to include the full URL instead of just your name.com (ex. http://www.rgpacific.com). When you send out your press release, your goal is to have as many sites, directories, and blogs pick up your press release and publish it. Alas, you will have several dozen, even hundreds, of links to your site that can tell Google your website is creating a buzz!
The best online PR service is PRWeb.com, since it gives you the most exposure depending on the price you are willing to spend. It can get quite pricey, but even the minmum package gets you on blogs and permanently online. Your article will be published on yahoo and aol, but only for a limited time, so do not assume Yahoo News will have an article on your site forever! Some people think that it does and even post a review link on their site, and after a few weeks the link is dead. Don't feel that embarassment! The worst thing you can do is tout your website with dead links!
If your budget is small or you want to feel out how Online PR works, there are several PR sites that post your press release for free. Some are freePR.com, pr.com, Prlog.org, and others. Doing a quick Google search can lead you to them if you want to use others. Be careful though, and be smart in what you publish. Alot of PR wires review each press release, and a few are charging for the use of URL's since the practice is becoming quite popular. Also, your press release must contain some kind of content and purpose. Use it to review a new feature, service, or product of your company. Remember, the goal is for someone to post the press release permanently, and to do so they need a reason to. Just making press releases for the heck of it eventually becomes repetitive and can lead to minimal impact on your website SEO plan.
For more info about online press releases, feel free to post questions here and I can get back to you when I can. Visit my website www.rgpacific.com if you need more advanced services. Remember, your article copy, or content, is vital for online success. Always have a plan!!
Wednesday, December 10, 2008
How to Drive Traffic to your Website
In my experience as a web marketing consultant to small businesses, the most asked question is always this: How the heck do I get visitors to my website without spending a fortune? Stemming from this question, which boggles the mind of every business owner who hears about the internet, there seems to be a lot of questions out there about what the internet can really do for a business. This is the main reason I am writing this article.
Most small to mid-size business owners do not have the resources to launch glitzy media campaigns with banner ads on ESPN, CNN, or AOL. On the contrary, most of them are on tight budgets and look to the internet as a viable alternative to regular print advertising, which gives them no solid results. Unfortunately, they are not aware of many low cost methods and techniques other than banner ads that they can afford with their marketing budget. The internet promises so much, but to many business owners who know little about it, achieving success means either hiring a full time web developer or outsourcing the work to someone else. Ultimately, a business owner is promised no more than what he or she knows. Internet Marketing consists of a series of different options, methods, and trends. The goal for a online marketer is to explore the different types of online marketing that exists so that you can have the tools and knowledge at your disposal that you need in order to either make an informed decision about outsourcing your work, understanding what it can do for you business, and if you can ideally do it yourself. Whether you know HTML, own a website currently, or are planning on developing one, finding the right business model is the key!
The benefits of online marketing are endless. It is a new marketing channel that is quickly becoming a necessity for all types of business. As a consultant, I have worked with niche market clients such as Home Repair, Law, Restoration, Landscaping, and more. Every industry sees an advantage with marketing online, and with good reason. The internet gives you not just the opportunity to sell your product or service to the world, but the ability to track and retain information from every marketing method you implement. It is a revolutionary product that allows you to choose your audience, as precisely as possible, and can increase your Rate of Return (ROI) to a higher rate that TV and Print can never match. This is the reason why so many companies are going online, and why Google, Yahoo, and other web companies have become such a powerful presence in everyday life. The internet has become a medium, and any company looking for longevity and growth needs to utilize the internet in order to gain or match their competitors in every market.
Later on I will give you a background into the most popular and common online marketing techniques. I will also show you how they are used, how they work, and what impact they can have on your business. You can use this blog as a reference point to your everyday business routine and will hopefully serve as a milestone in your quest to creating a more profitable business utilizing the methods you will learn in this book. Please keep in touch! and remember… The more you know about internet marketing, the easier it will be for you to find business online.
Ray Galan
www.rgpacific.com
Most small to mid-size business owners do not have the resources to launch glitzy media campaigns with banner ads on ESPN, CNN, or AOL. On the contrary, most of them are on tight budgets and look to the internet as a viable alternative to regular print advertising, which gives them no solid results. Unfortunately, they are not aware of many low cost methods and techniques other than banner ads that they can afford with their marketing budget. The internet promises so much, but to many business owners who know little about it, achieving success means either hiring a full time web developer or outsourcing the work to someone else. Ultimately, a business owner is promised no more than what he or she knows. Internet Marketing consists of a series of different options, methods, and trends. The goal for a online marketer is to explore the different types of online marketing that exists so that you can have the tools and knowledge at your disposal that you need in order to either make an informed decision about outsourcing your work, understanding what it can do for you business, and if you can ideally do it yourself. Whether you know HTML, own a website currently, or are planning on developing one, finding the right business model is the key!
The benefits of online marketing are endless. It is a new marketing channel that is quickly becoming a necessity for all types of business. As a consultant, I have worked with niche market clients such as Home Repair, Law, Restoration, Landscaping, and more. Every industry sees an advantage with marketing online, and with good reason. The internet gives you not just the opportunity to sell your product or service to the world, but the ability to track and retain information from every marketing method you implement. It is a revolutionary product that allows you to choose your audience, as precisely as possible, and can increase your Rate of Return (ROI) to a higher rate that TV and Print can never match. This is the reason why so many companies are going online, and why Google, Yahoo, and other web companies have become such a powerful presence in everyday life. The internet has become a medium, and any company looking for longevity and growth needs to utilize the internet in order to gain or match their competitors in every market.
Later on I will give you a background into the most popular and common online marketing techniques. I will also show you how they are used, how they work, and what impact they can have on your business. You can use this blog as a reference point to your everyday business routine and will hopefully serve as a milestone in your quest to creating a more profitable business utilizing the methods you will learn in this book. Please keep in touch! and remember… The more you know about internet marketing, the easier it will be for you to find business online.
Ray Galan
www.rgpacific.com
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