SEO is a hot tool that many companies are trying to take advantage of, and ofcourse, the competition is fierce. In that, Google is the goldmine that many companies want to maximize exposure on. Google attracts over 75% of web searches worldwide.
How can you take advantage of this powerful search engine? Well, aside from basic SEO setup and techniques on your website, popularity is king. Google wants to know how popular your website is and measures this on its online visibility. That is, how many websites link in to your site, and how many websites mention your site URL. The latter is achieved by many smart online marketers using online press releases.
Online press releases allow you the power to link an article back to your website by entering your URL throughout the press release. It is wise to include the full URL instead of just your name.com (ex. http://www.rgpacific.com). When you send out your press release, your goal is to have as many sites, directories, and blogs pick up your press release and publish it. Alas, you will have several dozen, even hundreds, of links to your site that can tell Google your website is creating a buzz!
The best online PR service is PRWeb.com, since it gives you the most exposure depending on the price you are willing to spend. It can get quite pricey, but even the minmum package gets you on blogs and permanently online. Your article will be published on yahoo and aol, but only for a limited time, so do not assume Yahoo News will have an article on your site forever! Some people think that it does and even post a review link on their site, and after a few weeks the link is dead. Don't feel that embarassment! The worst thing you can do is tout your website with dead links!
If your budget is small or you want to feel out how Online PR works, there are several PR sites that post your press release for free. Some are freePR.com, pr.com, Prlog.org, and others. Doing a quick Google search can lead you to them if you want to use others. Be careful though, and be smart in what you publish. Alot of PR wires review each press release, and a few are charging for the use of URL's since the practice is becoming quite popular. Also, your press release must contain some kind of content and purpose. Use it to review a new feature, service, or product of your company. Remember, the goal is for someone to post the press release permanently, and to do so they need a reason to. Just making press releases for the heck of it eventually becomes repetitive and can lead to minimal impact on your website SEO plan.
For more info about online press releases, feel free to post questions here and I can get back to you when I can. Visit my website www.rgpacific.com if you need more advanced services. Remember, your article copy, or content, is vital for online success. Always have a plan!!
Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts
Sunday, January 4, 2009
Wednesday, December 10, 2008
How to Drive Traffic to your Website
In my experience as a web marketing consultant to small businesses, the most asked question is always this: How the heck do I get visitors to my website without spending a fortune? Stemming from this question, which boggles the mind of every business owner who hears about the internet, there seems to be a lot of questions out there about what the internet can really do for a business. This is the main reason I am writing this article.
Most small to mid-size business owners do not have the resources to launch glitzy media campaigns with banner ads on ESPN, CNN, or AOL. On the contrary, most of them are on tight budgets and look to the internet as a viable alternative to regular print advertising, which gives them no solid results. Unfortunately, they are not aware of many low cost methods and techniques other than banner ads that they can afford with their marketing budget. The internet promises so much, but to many business owners who know little about it, achieving success means either hiring a full time web developer or outsourcing the work to someone else. Ultimately, a business owner is promised no more than what he or she knows. Internet Marketing consists of a series of different options, methods, and trends. The goal for a online marketer is to explore the different types of online marketing that exists so that you can have the tools and knowledge at your disposal that you need in order to either make an informed decision about outsourcing your work, understanding what it can do for you business, and if you can ideally do it yourself. Whether you know HTML, own a website currently, or are planning on developing one, finding the right business model is the key!
The benefits of online marketing are endless. It is a new marketing channel that is quickly becoming a necessity for all types of business. As a consultant, I have worked with niche market clients such as Home Repair, Law, Restoration, Landscaping, and more. Every industry sees an advantage with marketing online, and with good reason. The internet gives you not just the opportunity to sell your product or service to the world, but the ability to track and retain information from every marketing method you implement. It is a revolutionary product that allows you to choose your audience, as precisely as possible, and can increase your Rate of Return (ROI) to a higher rate that TV and Print can never match. This is the reason why so many companies are going online, and why Google, Yahoo, and other web companies have become such a powerful presence in everyday life. The internet has become a medium, and any company looking for longevity and growth needs to utilize the internet in order to gain or match their competitors in every market.
Later on I will give you a background into the most popular and common online marketing techniques. I will also show you how they are used, how they work, and what impact they can have on your business. You can use this blog as a reference point to your everyday business routine and will hopefully serve as a milestone in your quest to creating a more profitable business utilizing the methods you will learn in this book. Please keep in touch! and remember… The more you know about internet marketing, the easier it will be for you to find business online.
Ray Galan
www.rgpacific.com
Most small to mid-size business owners do not have the resources to launch glitzy media campaigns with banner ads on ESPN, CNN, or AOL. On the contrary, most of them are on tight budgets and look to the internet as a viable alternative to regular print advertising, which gives them no solid results. Unfortunately, they are not aware of many low cost methods and techniques other than banner ads that they can afford with their marketing budget. The internet promises so much, but to many business owners who know little about it, achieving success means either hiring a full time web developer or outsourcing the work to someone else. Ultimately, a business owner is promised no more than what he or she knows. Internet Marketing consists of a series of different options, methods, and trends. The goal for a online marketer is to explore the different types of online marketing that exists so that you can have the tools and knowledge at your disposal that you need in order to either make an informed decision about outsourcing your work, understanding what it can do for you business, and if you can ideally do it yourself. Whether you know HTML, own a website currently, or are planning on developing one, finding the right business model is the key!
The benefits of online marketing are endless. It is a new marketing channel that is quickly becoming a necessity for all types of business. As a consultant, I have worked with niche market clients such as Home Repair, Law, Restoration, Landscaping, and more. Every industry sees an advantage with marketing online, and with good reason. The internet gives you not just the opportunity to sell your product or service to the world, but the ability to track and retain information from every marketing method you implement. It is a revolutionary product that allows you to choose your audience, as precisely as possible, and can increase your Rate of Return (ROI) to a higher rate that TV and Print can never match. This is the reason why so many companies are going online, and why Google, Yahoo, and other web companies have become such a powerful presence in everyday life. The internet has become a medium, and any company looking for longevity and growth needs to utilize the internet in order to gain or match their competitors in every market.
Later on I will give you a background into the most popular and common online marketing techniques. I will also show you how they are used, how they work, and what impact they can have on your business. You can use this blog as a reference point to your everyday business routine and will hopefully serve as a milestone in your quest to creating a more profitable business utilizing the methods you will learn in this book. Please keep in touch! and remember… The more you know about internet marketing, the easier it will be for you to find business online.
Ray Galan
www.rgpacific.com
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