Top 10 Reasons to Create Micro Websites for your Business

Hello all,

Business exposure is so crucial nowadays, especially in todays economy. I see so many businesses cram soo much information on their websites with the intention of exposing all of their products and services to their customers. With their online marketing and advertising budgets lower than before, it has become crucial for businesses to sell as much as possible to each web visitor all the time.

They also have the intention of becoming optimized and listed for all their web services on Google and other search engines. But, since their website is so full of different information and services, it is hard for them to become specialized in a specific service or product... hence, they have a low page rank and do not appear on the 1st page of their product keyword searches! This is huge dilemma and alot of businesses do not know what to do. They cannot afford to remove information, they have no time to redesign their site... and their budget is small. What can they do?

Creating micro websites is the answer! A micro website is a mini website that is specific to a product or service. You have 10 products? The key here is creating 10 mini websites (3-4 pages) that are keyword dense and specific to theis product/service, with a powerful keyword based URL. The goal? Get optimized and listed faster for this product/service keyword, thus having another "branch" in your online marketing tree of offerings.

Here are the top 10 reasons this will work:

1. You can keep it specific to a keyword phrase only! You do not have to worry about Google or another search engine not knowing about what your site is about. The content and keywords will be very specific and direct.
2. You can buy a keyword based URL for your product or service. As you all may know, your URL is the most powerful SEO tool in search engine optimization. Adding your keyword to your domain name can work wonders.
3. You can show your company specialization for this particular product or service. As you know, many web visitors do not take the time to really familiarize themselves with your different offerings. A micro website gives you the chance to show off your expertise and uniqueness of your company as it relates to the product or service.
4. A micro website will get you ranked faster. Creating a micro website that is specific to a keyword phrase gives you up to a 40% faster optimization rate, thus getting you ranked higher much faster than your main website would.
5. Saves you money in online advertising. As you know, SEO takes alot of time. A micro website can save you tons of money in the long run since it can get listed faster than your main website.
6. Gives your company more exposure. Imagine having your micro websites appear for all of your products or services, along with your main website? This is called web dominance. Why not give it a try?
7. Are affordable. Micro websites cost considerably less than adding the amount of pages to your website, both in design and advertising costs. Why not save money and get more exposure on the internet with another website?
8. Great regional strategy. Does your business have multiple locations? Are your services offered in different areas? Micro websites can also help you target geo specific customers with the same keyword strategy!
9. Create backlinks to your website to boost it's page rank. Micro websites can also boost your main website traffic and ranking too. Linking your micro websites to your main website will give your main site considerable web traffic, thus boosting its page rank and backlinks considerably.
10. It works. Thousands of internet savvy businesses have been implementing micro websites to their online busness model. Try typing in a city based keyword, check Google local listings, and see how many websites are the same company. This gives companies who implement it more exposure, better SEO results, and a competitive advantage... all the while saving them tons of money. Try it!

If you would like my company, www.RGPacific.com, to work with you to implement this strategy, please give me a call at 323-314-2127. We are located in Los Angeles and offer the best and most affordable web design, development, and internet marketing services.

Please do not hesitate to post some questions!

Bing.com - will it finally give Google a run for its money??

Hey Guys,

As web marketers, the buzz the last few weeks has been about Bing.com, Microsoft's new search engine that is supposed to be the "Google killer".. faster, interactive, and will not only allow you to search, but help you make "decisions". The magic behind Bing.com is that MSN knows that when a user enters a search quiery, they usually do not find what they want. Bing.com brings all related search options to you at once, which is supposed to save you time and help you find what you are exactly looking for (for example, you search for Cherrios info.. and it gives you both company info, where to buy, company stock info, and so on).

A cool example is when you are trying to find, for example, Laker tickets. Not only does Bing.com bring you natural search results, but also gives you actions that can be taken from the search. You want tickets? It gives you the link. You need merchandise? it gives you a link. You need News or Videos? Links are there. Basically, it organizes the world surrounding your keyword search for you. Bing.com saves you time and makes it a more complete search, rather than Google's direct and simple search. Quite impressive and, in today's age of impatience with users, a great advantage over competitors.

Now, will it totally turn me away from Google? Not so fast! MSN has built a solid engine that is taking in the more regular use of Social Media. I was quite impressed with it and feel they have a good product on their hands. But, what MSN lacks is brand reliability, and people will remain loyal to Google for quite sometime. Google controls so much of the internet, and internet tools like Youtube, Flickr, etc., so it will take a long time for MSN to build that kind of brand loyalty. But, I am quite sure Google is plowing forward and will try its best to not only mirror the new Bing.com interface, but try to improve it.

At long last, Google has some real competition, which should make the world of search engines much better, faster, and more reliable for all of us!

The Truth about the "Keyword" Meta Tag

Hello everyone,

As an Online Marketing Consultant, I constantly get asked questions about SEO and the importance of meta tags. More specifically, the Keyword tag, seemingly the most important meta tag to many people, whom feel it is the key to SEO success. "Why isn't my website achieving a high ranking?" they ask me. "Well", I tell them, "Where you do you want to rank?" And the answer is almost always... Google!

To all you keyword tag fanatics... some sad news... Google does not use the keyword tag, and actually no meta tag for that matter, anymore. Other search engines though, like Yahoo and MSN, still take it into account. But, due to "keyword spamming" in the early days of Search Index Alogorithms, it has less relevance now than it ever has. The "description" tag and "title" tag actually have more merit than any other tag.

Ultimately, content is king with Google. A keyword is more relevant if it is dominant on your web page content and info. Keyword Density on each page is ultimately what is going to get you good ranking attention on your website. That being said, I do not reccommend getting rid of the keyword tags at all. Remember that when your website gets indexed by the search engine bots, they scroll down all the code and words on each webpage. Since they begin at the top of the page, all the way down to the bottom, Your title tag and other tags serve as an intro paragraph to the theme of your web page. Being uniform, concise, and offering relevant keyword density and content is the best method to get your site indexed well for the set of keywords you like.

But remember, keep your keywords very limited per page. I usually tell clients to keep it down to 2-3 keywords or phases per page. You want to be clear on the theme each page has, and trying to add and do too much can hinder the importance and relevance of content. Keep it simple but informative, and you should be good.

Now, go out and do it!!